Active platform use is integral to social media success. The usual and traditional signpost of that success is determined by the number of followers and likes recorded on the platform. While Facebook still refers to them as friends, this duo is something that platform owners will be aiming for if that platform is run by Instagram.
In response to the regularly asked question; why establish yourself on Instagram, one salient response can be offered. Simply put, Instagram is now officially the leading social media platform in use at the moment. Look at some of the records. At one stage, over sixty million Instagram images were shared in a single day. Also, it’s been recorded that there were over a billion active users of the Instagram platform in a single day.
Let’s just say that the masses have spoken. No amount of social media and IT expertise need be offered to propagate the use of the platform. Take the discerning view of the layman as proof. Instagram is a user-friendly and aesthetically pleasing platform to use. It is not difficult to administer either, and most of the backroom administrative work is already being done by the platform. All the platform user needs to do is check the recorded statistics and respond accordingly.
One important tone that needs to be taken during a regular posting regime is that of being positive at all times. You will find that a majority of Instagram viewers are only interested in messages and visual impressions that add value to their lives and may offer up the right amount of inspiration and motivation to make correct consumer decisions and certain changes in their lives.
Another important and effective communications strategy that will likely attract positive notice from potential followers is that of the direct approach. Whilst they may not be recorded on your platform initially, do publish posts as if you were addressing each and every one of them individually. This is something that people always appreciate. It gives them a sense of being cared for and thought of in a positive manner.
Do not ever let complacency set in once you have established your desired fan base in terms of the numbers and the quality of followers you have on board. Always treat them as though they are important members of your intimate family. And expect them to be getting in touch with you from time to time. And when they do, do make sure that you respond to them in good time. Standard business practice usually allows for at least 24 hours before a response is given. But in the social media context, you should be looking at a shorter turnaround time of, say, twelve hours.
So, there you have it. More than enough material has been presented to you on the importance of always adopting the positive line when communicating within social media circles. It is hoped that this will also add some value to your current productive life.