The last time the internet wires were checked, there were so many articles and pieces being written about this subject. It relates to the essential and important things you need to do on your Instagram platform in order to derive some success out of it. The more you read, the easier it could become for you to be overwhelmed. So this short article attempts to put your mind at ease for a moment by starting with this suggestion.
Have you considered buying 100 Instagram followers, likes and comments? You are shocked? That’s understandable, given that you have hardly broached this subject, and you should. Perhaps, in the not too distant past, you had heard some negative stories about why it’s not ideal to buy your followers and their make-believe likes. And there was more than enough evidence to back up the rejection of this rather eccentric and contrary marketing and promotional ploy. But with the correct approach taken, the homework done, and through working with knowledgeable and skilled technicians with ethical or professional affiliations with Instagram and other social media platforms (directly or indirectly), this could work.
And it could renew your confidence in using the Instagram platform as an effective marketing and promotional tool to help you take your business, enterprise or project forward. But this article does need to be rounded off with just a few reminders of the practical and intellectual tasks you should be immersing yourself in as a matter of course. And here they are.
Always communicate clearly to your audience what you are doing. Work towards creating a distinctive brand or visual impression. Remain active both on your platform and elsewhere. Take time out of your work schedule to learn how to master the use of the iconic hashtag and then put strategies in place to integrate these to your regular, daily posting work. Finally, and in keeping with the skill and art of effective communications, get into the habit of captioning your videos and photos descriptively and always in context with the subject and captured material.
Bearing in mind that Instagram is very much focused on the visual, a large part of your clear communications strategy will be captured in photographic and video formats. And it is important to always project images that are inherently positive and pleasant to view. The object of the exercise remains that of pleasing your audience to the point that they do buy into whatever you are selling or promoting, or proposing. If you have already got a biographical profile page up why not go back to it now and see if it needs revising for relevance.
In fact, this is something you should be doing at different stages during the course of your business’s calendar year. Your business is likely to evolve. It can never be stagnant, unless, of course, your area of expertise or service is unique and bespoke and you would like to retain a business model that you are comfortable with.